Crown Launches Cutting-Edge Solutions
Crown Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc., a world leader in brand-building packaging, has launched two new advanced solutions at Brau Beviale 2015, held in Nuremberg from 10-12 November.
Matt Twiss, Marketing & Business Development Director at Crown Bevcan Europe & Middle East said:
– For brand owners, the key to success is differentiating their brand in a crowded marketplace. To get ahead we recognize that brand owners have an ever greater desire to understand their audience, look at adopting tomorrow’s technologies today and develop an individual approach. Whether improving existing products or pioneering a new concept, our research and development efforts focus on delivering formats that respond directly to consumer needs and, in turn, help our customers build their brands.
– Building a brand in a digital age requires versatility, connectivity and above all, interaction with target markets. Via its enabling technology, CrownSmart gives brands instant access to crucial consumer behavior, allowing them to anticipate trends, understand their market, interact with consumers and ultimately, increase their market share.
– As well as bringing purchasing behavior information to brands’ marketing teams, the unique codes, located on the underside of a can’s opening tab, can be utilized for many promotional purposes, such as gaming, multimedia, social networking, loyalty activity and instant prize giveaways - or even for gathering survey information. In fact, with billions of unique codes available, the possibilities for brand owners are as infinite as the can itself, Matt Twiss says.
Crown helps brand owners enhance product placement by enabling them to stand out from the competition in an eye-catching, yet practical way. Crown has been using the combined efforts of its R&D, Customer Technical Service and Operations capabilities to explore new designs and concepts and expand its ever growing aluminum packaging range.
Cottle - Crown’s latest can format - derives from the popularity of the Crownsleek range and is the result of the growing trend towards packaging with a unique look that appeals to all in a variety of can sizes. Cottle combines optimum material utilization with the process efficiency and system economics of the can that, in turn, will help brands differentiate themselves from the mainstream.